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Inside Coca Cola : A CEO's Secrets on Building the World's Most Popular Brand
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Inside Coca Cola : A CEO's Secrets on Building the World's Most Popular Brand
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Inside Coca Cola : A CEO's Secrets on Building the World's Most Popular BrandNeville Isdell was a key player at Coca Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft drink company. This first book by a Coca Cola CEO tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public relations fires
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Inside Coca Cola : A CEO's Secrets on Building the World's Most Popular Brand
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