NJOY to Stop Selling Fruit Flavored E Cigarettes NJOY Daily Becomes First Disposable to Receive FDA Authorization Altria invests $2.75B in rival startup NJOY after Juul exit The Hill Marlboro maker Altria to buy NJOY Today, FDA issued decisions on multiple NJOY Daily e cigarette products, including the authorization of two new tobacco products through the Premarket Tobacco Product Application (PMTA) pathway. FDA issued marketing granted orders to