FDA direction in question amid vaping policy reversal and commissioner's hot seat The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely The FDA's Juul Ban May Not be a Pure Public Health Triumph FDA orders Juul e cigarettes off the market in the U.S. STAT Juul Labs Sues Over Illegal U.S. Sales