Stop 'super cool' e cigarette from taking off among kids, UK told Vaping The Guardian Why is vaping so popular? Devices are sleek and can be highly addictive. Vox Juul Reaches $462 Million Settlement With New York, California and Other States The New York Times The Juul E Cigarette Ban: Will It Make a Difference? News Yale Medicine Vaping is often marketed as a safer alternative to smoking, but many vape products contain nicotine, harmful chemicals, and heavy metals that can harm developing brains and lungs.