e cigarettes Fast Company The Real Cost Campaign FDA Today, the peer reviewed scientific journal American Journal of Preventive Medicine published a study co authored by FDA scientists showing that the agency's youth e cigarette prevention campaign, The Real Cost, prevented an estimated 444,252 E cigarettes: Facts, stats and regulations FDA and Scholastic joined forces to develop new youth e cigarette prevention resources for schools. Educational resources, such as lesson plans and activity sheets, are available to help middle and high school teachers